The Android launch seems on track and its likely to see light of day by the end of the year ! Will mark a very interesting, core and strategic foray by Google into the mobility segment.
It would be interesting to see how open and free it really is though the developer community around it seems to be building strongly. If it is as open and free as it is proclaimed to be, without any fine print, it could be a game changing proposition for the mobile phone industry.
LBS related applications seem to be be garnering undue attention be it with respect to applications showcased at this forum or in the Android challenge shortlist.
Does Google have bigger context plans in the mobility segment too. I would assume so with Google Maps and Search (with advertising weaved in) forming the core of the same and 3rd party apps coming in as mash-ups.
How advertising plays in totality with respect to the Android remains to be seen but I am sure Google has a googly up their sleeve !
Would be interesting to see how Symian and in particular Apple respond to this now particularly in view of the latter's recently launched revamped UI and Apps store on iTunes.
Google unveils its Android
17/06/2008 - by Martyn Warwick & Commsday
Cookie-monster Google has taken the wraps off a working prototype of its Android operating system and has previewed a series of applications, (most of which are still under active development), that, the company claims, will "revolutionise" the future of mobile comms technology.
Speaking as CommunicAsia begins in Singapore, Andy Rubin, Google’s Senior Director of Mobile Platforms and the father of Android, told our sister publication, CommsDay, that the new operating system will force down mobile prices and foster an "eruption of innovation". Mr. Rubin also says that the prototype Android demonstrated will evolve into a commercial offering that will be on the market by the end of this year.
Warming to his theme, Andy Rubin said that while the number of mobiles globally now exceeds the number of cars, TVs, PCs, and internet connections on the planet, the development of the full potential of mobile technology has been hampered by fragmented operating systems. He said, "It’s like how the PC industry was back in 1984. The sector only boomed once all players came to a agree on single standard. We’re kind of seeing a repeat of that now in the mobile industry."
Rubin also said that the days of the "traditionally' high cost of software development for mobiles are numbered and believes that once Android hits the market the costs of such developments will fall dramatically. He said, "We think about 20 per cent of a mobile’s cost is software, and because Android is free and open, that means close to zero cost on the software side."
Andy Rubin also expects Android to be extensively customised, with operators, developers and even end-users tinkering with the OS to create a myriad of iterations and applications.
He said, "Android has come into existence as a direct result of the freedom conferred by web development. It’s taking a lot of the concepts that were formed on the Internet and bringing them to mobile, and the chief architectural concept is the notion of mash-ups." In the demonstration, Google showcased a number of applications that were run live on an Android OS handset – and they were imnpressive.
The handset (from an as-yet unknown manufacturer) utilises both a touchscreen and trackball, with the touchscreen operation being remarkably similar to that of the Apple iPhone.
Rubin used screen touches, or what he calls "gestures" to "flick" through three desktops, and to add icons, such as contacts, picture frames, and widgets to each of them.
For example, on opening the Google Maps application, Mr. Rubin activated Street View functionality streaming over a 3G network. With this, and by using the handset’s in-built accelerometer and compass, a user can take a "look" around a street or location simply by holding up and moving the device around, pretty much as one would do with the viewfinder of a digital camera.
Another innovative application (although this was not displayed live) comes from Enkin and uses a device’s camera, GPS, motion sensors and numerous web services to lay and display location services over live imagery. For example, Google says that by pointing a camera at a building a user will also be presented with the building’s name/location, and distance from the user.
Meanwhile, when invoked in a vehicle, the application allows users to "see" buildings ahead, even through other vehicles. "It’s like having x-ray vision," said Rubin.
Other Android application on show included social networking/maps mashups (by the hundreds), and games – including golf played on virtual reproductions of real golf courses – courtesy of the satellite views provided by Google Maps.
Other applications on demonstration included weather and temperature overlays for maps, with Andy Rubin noting that if mobiles were provided with in-built thermometers, Android could effectively create a global weather monitoring system. yes, but whatever the technology, we in Britain know that it will still be raining in Manchester.