The mobile TV market has another standard to add to its list, with news that the Advanced Television Systems Committee (ATSC) has approved the Mobile DTV standard. The move is designed to enable US broadcasters to provide services to mobile devices using their digital television transmissions. The technology is backed by major Korean vendors LG and Samsung, as well as a number of US broadcasters.
The service rivals mobile TV services that stream over mobile networks or use a purposely built platform, such as Qualcomm's MediaFLO. Last month the GSMA announced its endorsement of Integrated Mobile Broadcast (IMB), a new 3GPP standard. Mobile TV has been slow to take off around the world, due in part to a lack of a unified standard around which economies of scale can be built.
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