While this number is nothing to write home about the opportunity is huge on the following broad counts :
* Data penetration currently marginal
* PC and fixed internet penetration is marginal so the first experience of the internet for many will be via the mobile phone
* With the operators battling it out on voice, VAS would increasingly be focused upon
* India has very favourable demographics - The youngest population in the world with an avg. age of 26
* 77+ Mn English speaking folks (so no issue of content not being available in local language being a starting barrier)Press Release
Internet & Mobile Association of India (IAMAI)
Tue, 05 Jan 2010
New Delhi, December 31, 2009: In a study released by IAMAI and IMRB it has been found out that there are only about 2 million users accessing Internet through their mobile phones and other mobile devices on an active basis, which means they use Internet on their Mobile at least once a month.
The study further states that there are closed to 127 million mobile subscribers effectively 27%, out of the total subscriber base of 471 million whose mobile devices are internet ready. Of these 127 million subscribers, only 9.4% i.e. 12 Million users have used Internet over their mobile phones ever in this year (at least once in last one year). This number further reduces down to 2 million or 17% when it comes to active users. (Source: TRAI report as of Sep 2009)
The report further highlights that nearly 70 % of these users are College going kids and young men which fall into the age group of 18-35 years, which incidentally constitutes the major chunk of active Internet user base in India.
The study, however, also reveals that Online communication happens to be the major application in the vogue (this will entail chatting, accessing the Social networking sites and M-blogging), 60% users who are accessing Internet through mobile will account for this. This is closely followed by Information search which stand at 23% of the total Active users.
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