Kindle Books Outsell Physical Books On Amazon.com

Lets wait and see how the iTablet challenges the Kindle

Christmas Day book buyers go digital

consumeraffairs.com, Dec 28, 2009

For one day at least, digital books outsold books printed on paper at Amazon.com. The online retailer says on Christmas Day, for the first time ever, customers purchased more Kindle books than physical books.

The Kindle, Amazon's e-reader, was not just a popular item this holiday season, the company says it was “the most gifted item in Amazon's history.”

The Kindle Store now includes over 390,000 books, the company said.

"We are grateful to our customers for making Kindle the most gifted item ever in our history," said Jeff Bezos, founder and CEO of Amazon.com. "On behalf of Amazon.com employees around the world, we wish everyone happy holidays and happy reading!"

Amazon's Kindle was expected to have some competition this season from Barnes and Noble's new Nook e-reader, which sells for about the same as the Kindle. However, because of production delays, Barnes and Noble was unable to deliver very many of the units in time for Christmas.

On Amazon's peak day, Dec. 14, 2009, customers ordered over 9.5 million items worldwide, which is a record-breaking 110 items per second.

In addition to the Kindle, Amazon said customers snapped up the Apple iPod touch 8 GB; and Garmin nuvi 260W 4.3-inch GPS in huge numbers.