Interesting cross leverage of cricket and respective platforms (broadband and streamming video) given that broadband penetration and consequently exposure to streaming videos services are currently big challenges in India.
PRESS RELEASE
March 15, 2010
Bharti Airtel, one of Asia’s leading integrated telecom service providers, is the official Broadband sponsor of cricket on YouTube. Adding to the cricket excitement, Airtel Broadband is offering a free automatic upgrade to a speed of 2mbps, for enthusiasts who log on to YouTube to watch matches of their favorite teams.
The excitement of cricket on YouTube has exploded with 6.9 mn views being generated in just last 4 days and Airtel Broadband has enabled its entire user base to experience TV quality videos without buffering on www.youtube.com/ipl. This association is helping open up a new video streaming experience for Airtel Broadband customers.
Airtel Broadband has also introduced a social media game ‘Fastest Fifty’ to engage with the community on Orkut where customers will be able to predict outcomes, compete against each other and win exciting prizes.
This limited period offer is available only for the 45 day cricket period on www.youtube.com/ipl. For all other sites, the customer will continue to surf and download as per the speed of their current Broadband Tariff plan.
Airtel has constantly strived to innovate and deliver high quality products to its broadband customers. As the leading private broadband player in the country, Airtel delivers its broadband service to customers through a fibre backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This technology enables ultra high-speed broadband which is scalable and affordable. Airtel offers its broadband services across 95 cities in the country with approximately 1.24 million broadband customers as on December 31, 2009.
The excitement of cricket on YouTube has exploded with 6.9 mn views being generated in just last 4 days and Airtel Broadband has enabled its entire user base to experience TV quality videos without buffering on www.youtube.com/ipl. This association is helping open up a new video streaming experience for Airtel Broadband customers.
Airtel Broadband has also introduced a social media game ‘Fastest Fifty’ to engage with the community on Orkut where customers will be able to predict outcomes, compete against each other and win exciting prizes.
This limited period offer is available only for the 45 day cricket period on www.youtube.com/ipl. For all other sites, the customer will continue to surf and download as per the speed of their current Broadband Tariff plan.
Airtel has constantly strived to innovate and deliver high quality products to its broadband customers. As the leading private broadband player in the country, Airtel delivers its broadband service to customers through a fibre backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This technology enables ultra high-speed broadband which is scalable and affordable. Airtel offers its broadband services across 95 cities in the country with approximately 1.24 million broadband customers as on December 31, 2009.
0 comments:
Post a Comment