Thursday, August 05, 2010

Google Buys Slide for $182 Million, Getting More Serious about Social Games



Social gaming increasingly seems to be one of the cornerstones for Google's re-focus on the social networking segment


by Sarah Lacy, TechCrunch, Aug 4, 2010

We’ve just learned that Google has agreed to buy Slide for$182 million, in a deal to be announced Friday. And sources also tell us that this is not the last move Google is going to be making to cobble together a serious social gaming and apps strategy to counter Facebook.
As we previously reported, Google invested in Zynga to form the cornerstone of Google Games, which Eric Schmidtsomewhat confirmed will launch later this year.
No word on whether Slide founder Max Levchin will be joining Google or what his continuing role will be. $182 million is a nice exit no doubt, but it’s a come down from Slide’s $500 million valuation in 2008. And Levchin has said many times that success to him was Slide becoming bigger than PayPal.
Looks like it hasn’t. But it’s still possible that Levchin—who was the first investor in Slide too—is making a comparable or bigger amount personally from this sale.

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