The paradox is that the operators are selling internet access but they haven’t worked out how to transform their business models to take advantage of the internet.The exposure of existing assets as an alternative to building new ones in an attempt to play catch-up to online service providers. With in-app messaging via SN moving to take pole position, messaging is evolving to become straight internet traffic and operators are inching ever closer to the unwelcome status of bit pipe provider.
The one advantage that the mobile operators still have from a messaging perspective is the reach and the simplicity of those services.
September 2, 2010 Written by Mike Hibberd, Telecoms.com
The range of messaging options available to the end user is growing fast, especially as messaging functionality has become integrated into applications like social networks. But rather than try to compete with the latest online service providers, perhaps operators should return to their roots and rediscover the potential of age-old technologies like SMS.