Raj Singh, Venture Beat
July 7, 2010
|Bangalore becomes the 2nd city to get airtel ipTV services|
• Pause and rewind live programs at your own will with Time shift TV
• Services like Movies-on-Demand & Radio to offer a unique Interactive experience on TV
|Bengaluru, December 9, 2010 : Bharti airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, today announced the expansion of its Triple Play proposition to Bangalore. The announcement follows a successful run of ipTV operations in Delhi NCR region. With Triple Play, airtel offers customers the opportunity of simultaneously enjoying voice, broadband and television (ipTV) all on a single line.|
airtel ipTV will come to customers through a strong backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology, which will enable superior digital video and audio quality. s
airtel ipTV's unique features
• Triple Play-enjoy voice, broadband and television (ipTV)on a single line and simultaneously too!
• True VoD Library of 150+ Titles
• 42 channels on Time Shift TV - over 7000+hrs of content
• Universal remote-single remote for TV and set top box
• All weather broadcasting-enjoy uninterrupted signals
• Single unified bill for voice, DSL and ipTV
Extending its promise of a Single Knock on The Door experience, airtel’s single Customer Service interface will deliver a single unified bill for voice, broadband and television (ipTV) to its Triple Play customers in Bangalore.
Transforming TV viewing into a two-way experience, Time Shift TV on airtel ipTV auto records the entire programming schedule on 42 top of the line channels. This ensures that ones favourite entertainment is kept fresh, so that one can enjoy it when they want. So rewind or fast-forward whenever you want, at no extra cost!
According to Mr. Girish Mehta, Chief Marketing Officer, airtel telemedia services, "We are pleased to announce the launch of airtel ipTV services in Bangalore. Bangalore has consistently been one of our biggest markets for broadband and often leads in adoption of new technologies. Now viewers no longer need to take an appointment with their televisions. With a customer-friendly interface, universal remote, video library of over 150 titles and all weather broadcasting, airtel ipTV will create an unmatched entertainment experience for our customers."
How to get an airtel ipTV- Customers can subscribe to ipTV services for just Rs. 249/month on any broadband plan that has 127 channels in the Basic Pack. A Neo Sports Top up (2 Channels) is also available @ Rs.35. Customers can also opt for our Value for Money Triple Play Plans, Magic 999 and Magic 1299 plans and realize the true benefits of Triple Play-voice, broadband and television on a single line.
Getting Started-Installation &Activation Charges- Rs. 1750 for existing customers and Rs.2250 for new customers
What is IPTV?
One of the key drivers of digitalizing entertainment in India, Internet Protocol Television is a system where:
• Digital Television service is delivered using the Internet Protocol over Broadband Network, on Television Screens
• Triple play of Telephony, Data access and entertainment service are offered to the customer
• A single connection is used to Deliver TV, Voice and Internet
Note: IPTV is not Internet TV viewed on ones PC, nor is it Internet Browsing on TV. For more information, customers can visit www.airtel.in/iptv
|• Captures preferences of over 150 million mobile users across the country|
• Includes annual analysis of music, images, video downloads, and data traffic
» Diwali delights India most: Out of total SMS traffic of over 90 billion in the year - more than 1.2 billion SMSes were exchanged on Diwali
» 'Munni Badnaam Hui' leads music downloads: While a total of 225 million songs were downloaded in 2010 - Malaika Arora starrer item song from Dabaang peaked full-song music charts
» Katrina Kaif and Salman Khan rule: Of 25 million images and wallpapers downloaded, both stars scored numero uno position in respective categories
|New Delhi, December 21, 2010 : Bharti airtel, India's leading global telecommunications company, today released the findings of airtel Mobitude 2010 - the only survey of its kind to map onto mobile phone usage trends across the country. Based on a detailed analysis of data capturing all downloaded content by airtel mobile users in 2010, this survey is compiled at the end of every calendar year - thus bringing out the India’s preferences and favorites across various categories.|
Mr Atul Bindal, President – Mobile Services, Bharti airtel said, "Today, people across India are increasingly relying on the mobile platform as their source of entertainment and information from songs, videos, wallpapers to applications. The findings of airtel Mobitude 2010 are a true manifestation of what appeals to the Indian masses. As the country's largest mobile services provider – we are proud to be a leading an industry connecting millions, bringing alive airtel’s brand proposition of 'closer to what you love' for our customers"
According to airtel Mobitude 2010 - a whopping 90 billion SMSes were exchanged in India on airtel last year. Interestingly, the maximum number of SMSes exchanged was recorded at 1.2 billion on the auspicious occasion of Diwali (see A). Diwali thus turned out to be India's most celebrated occasion, beating last year's winner - the New Year.
In the entertainment space - songs from Bollywood movie 'Dabaang' were on the top of the Indian mobile charts with "Munni Badnaam Hui" and "Tere Mast Mast Do Nain" at number one and two (see B) in the full songs downloaded category.
In Bollywood segments, airtel Mobitude 2010 concluded that Katrina Kaif and Salman Khan ruled in the categories of images downloaded (see C and D). Despite several new entrants in the Bollywood world - Deepika Padukone and Ranbir Kapoor were the only new comers to feature among the top 5 categories. Amongst sportstars (Male) - Sachin Tendulkar was clearly India’s favourite, followed by Indian cricket team captain M.S.Dhoni (see E). In the sportstars (Female) Sania Mirza maintained the number one position closely followed by international stars (see F). According to the survey, 25 million images and wallpapers were downloaded by airtel mobile users in the last one year.
Categories of airtel Mobitude 2010
A) Most Celebrated occasions
3. Friendship Day
5. Valentine's Day
6. New Years
B) Top 5 songs
1. Munni Badnaam Hui
2. Tere Mast Mast Do Nain
3. Pee Loon Hoton Ki Sargam
4. Zor Ka Jhatka
5. Gal Mithi
C) Top images downloads: Bollywood divas
1. Katrina Kaif
2. Kareena Kapoor
3. Deepika Padukone
4. Priyanka Chopra
5. Aishwarya Rai Bachchan
D) Top images downloads: Bollywood actors
1. Salman Khan
2. Shahrukh Khan
3. Ranbir Kapoor
4. Akshay Kumar
5. Shahid Kapoor
6. Hrithik Roshan
E) Top images downloads:
Sports stars (Male)
1. Sachin Tendulkar
2. M S Dhoni
3. Rafael Nadal
4. Roger Federer
5. Harbhajan Singh
6. Sourav Ganguly
F) Top images downloads: Sports stars (Female)
1. Sania Mirza
2. Maria Sharapova
3. Serena Williams
4. Ana Ivanovic
5. Svetlana Kuznetsova