MWC Update : Sorrell (WPP): app revenue “tip of the iceberg”

Its an app world ! Who wouldnt want not to be speaking about apps !!

GSMA 
February 16, 2010



Martin Sorrell, CEO of advertising giant WPP, told Congress yesterday that “in terms of revenue generated through apps, we are still only touching the tip of the iceberg. The opportunity for growth is huge as smartphones get into the hands of masses.” According to Sorrell, the growth of mobile apps reflects changing media consumption habits among consumers. “Apps are a classic example of the shift from broadcast to multi-faceted engagement. They enable brands to connect to consumers at numerous touch points, whether in the home, when they are on their way to the shops, when they are in the shops, when they are standing at the shelves, and when they are standing at the tills.”