|Weekly Traffic to Select Cricket Sites in India* |
Week Ending February 20, 2011 to March 13, 2011
Total India Internet Audience* Age 15+ Home & Work Locations
Source: comScore, Inc.
|Unique Visitors (000) for Week Ending…|
|Feb. 20, 2011||Feb. 27, 2011||Mar. 6, 2011||Mar. 13, 2011|
Mar. 13 vs. Feb. 20
- India: The March 12 India vs. South Africa match drove more than 1.4 million online users to ESPNCricInfo.com and 1.2 million visitors to Yahoo! Cricket. The February 19 India vs. Bangladesh match attracted 1.4 million online users in India to ESPNCricInfo.com and 1.1 million visitors to Yahoo! Cricket. The February 27 India vs. England match saw nearly 1.2 million people visit ESPNCricInfo.com and 724,000 visitors to Yahoo! Cricket.
- Australia: March 6 saw the largest visitor volume to leading site ESPNCricInfo.com in Australia with more than 138,000 visitors frequenting the site that day driven by the England vs. South Africa and India vs. Ireland matches. The day of the Australia vs. Zimbabwe match (Feb. 21) saw nearly 115,000 visitors to ESPNCricInfo.com, while the February 25 Australia vs. New Zealand match drove 100,000 visitors to the site.
- UK: In the UK, the largest spike in traffic to top destination BBC Sport – Cricket occurred on March 11 marked by the England vs. Bangladesh match with nearly 597,000 visitors frequenting the site. While the England vs. Ireland match on March 2 drove nearly 521,000 visitors to BBC Sport – Cricket.