Friday, January 28, 2011

Is Google too weak in the software patent wars to protect Android?


The number one patent-related trend in 2010 was, beyond all doubt, the flood of infringement suits that swept over the smartphone industry and that I expect to further intensify this year. The operating system that is the target of more infringement action than any other is Google's Android


Florian Mueller, Guardian
January 20, 2011



Analysis of Google's patent portfolio suggests it's not strong measured against rivals such as Microsoft, Oracle and Apple. That's not good news as it comes to inevitable court battles
About a week ago, IFI CLAIMS Patent Services published its new ranking of the 50 companies awarded the most US patents in 2010. Microsoft is still the number three patentee with 3,094 new patents, Apple is a rising star with 563 new patents (+94%, a greater gain over the previous year than anyone else on the list), but Google isn't even on that list.
I ran a couple of queries on the USPTO's patent database. Last year, Google was granted 282 US patents and – at the time of writing this – owns 576 in total.
While Google has ramped up its patenting activity in recent years, the gap in portfolio strength between the Android developer and its mobile operating system competitors actually appears to be widening.
Quite often I talk to people who vastly "misoverestimate" :-) the power of Google's portfolio. There's a popular belief that all major high tech companies own tons of patents, and many consider Google fairly innovative. But its patent portfolio is dwarfed by those of its competitors. Microsoft's portfolio, for instance, is 25 to 30 times larger (and, as I'll explain further below, much more diversified).
When I point out those facts, many people are just as surprised as I was when I learned a long time ago that Australia has almost the size of the "lower 48" states of the United States but only about 5% the number of inhabitants. Counterintuitive facts are nevertheless facts.

Android is a "suit magnet"


The number one patent-related trend in 2010 was, beyond all doubt, the flood of infringement suits that swept over the smartphone industry and that I expect to further intensify this year. Prior to 2010, there were a few cases, most notably NTP v RIM, which had the US BlackBerry service on the verge of a shutdown and resulted in a $612.5 million settlement, and Qualcomm's fights with Nokia and Broadcom, which also raised antitrust questions. But what's going on now is far bigger, and potentially far more devastating.

The operating system that is the target of more infringement action than any other is Google's Android. When one of those many suits was filed, I already quoted Maureen O'Gara, who noted that "[t]he freebie operating system is proving to be quite a little suit magnet." That's a funny metaphor, and by now it would be an understatement.
Here's a list of Android-related disputes that started in 2010 (in chronological order):
• Apple v HTC 
• Oracle v Google 
• Interval Licensing v Google and others 
• Microsoft v Motorola
• Apple v Motorola 
• Gemalto v Google, Samsung, Motorola and HTC 
• Vertical Computer Systems v Samsung and LG 
• Helferich Patent Licensing v Huawei 
• Multimedia Patent Trust (Alcatel-Lucent) v LG and others 
• Hybrid Audio v HTC, Dell and others 
• Hopewell Culture & Design v Motorola, Samsung, HTC, LG and others 
• Sony v LG 
That's a dozen already, and I have no doubt there will be more. Ten of the disputes listed above started just last quarter. Some of those suits also target Apple, but fewer than Android although it would be economically more attractive; a small number of cases involve BlackBerry or other platforms. I'm not aware of any suit accusing a Windows Phone 7 device at this stage, although Microsoft is frequently sought out by patent holders.

Google can't solve Android's problems through cross-licensing

There is indeed a connection between the rampant enforcement of patents against Android and Google's weak patent portfolio. Only a few of the litigants are non-practicing entities while most of the plaintiffs, especially the ones asserting large numbers of relatively strong patents, sell products of their own. Those who actually have products on the market would have to think (at least) twice before attacking Android if they might need access to some of Google's patents.
Cross-licenses are the way most patent disputes between large companies are resolved. If there is parity in terms of how much each party needs the other company's patents, the deal may be done without money changing hands. In most cases, however, one company will have the upper hand and make a payment to compensate for the difference in portfolio value. Still, such payments tend to be much lower than the cost incurred by a "have-not" who needs a license from a powerhouse. In a price-sensitive, highly competitive market such as smartphones, the cost of patent licensing is eminently important.
No matter how influential Google may be on the World Wide Web, its patents apparently didn't deter Oracle from suing. I'm sure Oracle took a close look at Google's portfolio and determined that there was no risk of a serious counterstrike, or of any at all. If you look at my visualizations of other smartphone patent disputes involving major players on both sides, you can see how they escalate and involve ever larger numbers of patents. By contrast, Oracle still doesn't face any infringement allegations.
If Google could countersue, it might already have a favourable settlement with Oracle in its hands. Since it can't, it will either have to fend off all seven patents asserted by Oracle (plus any others that Oracle could assert in a second suit), in each case by taking the patent down or proving that there's no infringement, or it will have to come up with some theory that it was entitled to a license of some sort. Otherwise, Oracle will prevail and the vast majority of Android applications would presumably have to be rewritten. So chances are this will cost Google (and possibly the Android ecosystem at large) dearly.
Even the 576 patents Google owns are a significant number and set it apart from many others who have even less. But when you're competing in a highly litigious environment in which a diversity of patents is required to build a solid product, that's too little. In Google's case, it's not just weakness in numbers. There's also a lack of diversification. I've looked at a random sample of Google patents, and most of them relate either directly to search or to closely related technologies such as location-based services.
Such a narrowly focused portfolio just can't frighten players like Apple, Microsoft or Oracle, all of whom innovate in a variety of fields of technology. I'm not saying that Google isn't innovative. It's just not innovative in the way that gets rewarded by the patent system with a sizable and diversified portfolio.

Google leaves its partners in the lurch

It's quite possible that even some device makers who adopted Android overrated Google's ability to defend Android against patent threats. Now they see that many patent holders seek royalty payments from makers of Android-based devices, and roughly a dozen have already gone to court with infringement allegations directed at Android.
Google probably doesn't have any contractual obligations. It puts out Android on open source terms. If things work out well, Google reaps most of the rewards. If things go wrong, others bear the brunt of the patent litigation (only three of the twelve suits I listed name Google among the defendants).
Obviously, those device makers knew all along that Google could benefit from Android, but they felt they could still benefit from selling the hardware. Patent issues may turn Android-based devices into an unprofitable business at some point, regardless of consumer demand, and at that point it will be hard for anyone other than Google to make any money with Android.
I also think that Sony v LG may only be the first of a number of suits in which one maker of an Android-based device tries to get rid of a competitor. I don't want to name names but I could see some Android device makers trying the same kind of cannibalization.
The Android patent situation would definitely be different – fundamentally different – if Google had a stronger portfolio and could show some authority. At a rate of a couple hundred new patents per year, and without much diversification, Google won't become a major force in this game anytime soon.

Preparing for the Big Mobile Revolution

Bang on ! Mr. Schmidt I would add innovative business models and varied bearers of delivery for emerging markets !


Eric Schmidt
Harvard Business Review



We are at the point where, between the geolocation capability of the phone and the power of the phone's browser platform, it is possible to deliver personalized information about where you are, what you could do there right now, and so forth—and to deliver such a service at scale.
But to realize that vision, Google needs to do some serious spade­work on three fronts. First, we must focus on developing the under­lying fast networks (generally called LTE). These will be 8-to-10- mega­bit networks, roughly 10 times what we have today, which will usher in new and creative applications, mostly entertainment and social, for these phone platforms.
Second, we must attend to the development of mobile money. Phones, as we know, are used as banks in many poorer parts of the world—and modern technology means that their use as financial tools can go much further than that.
Third, we want to increase the availability of inexpensive smartphones in the poorest parts of the world. We envision literally a billion people getting inexpensive, browser-based touchscreen phones over the next few years. Can you imagine how this will change their awareness of local and global information and their notion of education? And that will be just the start.

Smartphone shipments hit 94M in Q4 2010



No comments on professional proprietary grounds



GSMA Mobile Busines briefing
January 27, 2011

Global smartphone shipments grew by 75 percent to 94 million in the final three months of last year compared to the same period in 2009, according to research firm Strategy Analytics. Smartphones made up 24 percent of all handsets shipped in Q4 2010, it said. The total handset market in Q4 rose 16 percent to 400 million units. Market leader Nokia shipped 123.7 million handsets, with a 3 percent year-on-year decline. Its market share also slipped but ASP jumped 7 percent  during the period, thanks to "an increased mix of smartphones and favourable exchange rates", says the firm. 


Shipments (millions)
Market Share %
YoY Growth %
Nokia
28.3
30.1
36.1
Apple
16.2
17.2
86.2
RIM
14.6
15.5
36.4
Others
35
37.2
155.5
TOTAL
94.1
100
74.6
Global smartphone shipments/market share estimates (Q4 2010)
Source: Strategy Analytics (January 2011) 


 In the smartphone market, Nokia saw a 36 percent increase in Q4 sales to 28.3 million, the same growth rate as third-placed RIM. The latter grew its sales to 14.6 million devices. RIM lost its second spot in smartphones to Apple in Q4 2010, according to the research firm. Apple’s sales in Q4 2010 were 16.2 million, a near doubling from 8.7 million in the same period in 2009.  But even Apple’s growth has its limits. Its year-on-year quarterly market share has grown sluggishly from 16.1 percent to 17.2 percent in Q4 2010, and actually dipped lower during some intervening quarters. The reason is the rise of Android-based handsets from a number of vendors, including Samsung, HTC, Motorola and LG. They are a big part of the “Others” section in Strategy Analytics’ figures, which has grown from 25.4 percent of all shipments in Q4 2009 to 37.2 percent in Q4 2010.

For the full year, smartphone shipments reached 293 million units, a 67 percent increase from 175 million in 2009, Strategy Analytics said. During 2010, the influence of the top three vendors – Nokia, RIM and Apple – has waned. Their collective market share slipped to 67 percent from 73 percent the previous year, again due to Android, it notes. The competition between Android vendors and Apple will be tough in 2011 too: “The CDMA version of the iPhone will soon go live at Verizon Wireless in the US and provide fresh competition for Samsung, LG, Motorola, HTC and others”. The firm also says IPR payments will remain a major topic in 2011.  “The industry will want to take a closer look at how much Apple may be paying to license or cross-license mobile IP from other firms,” it says.

BSNL announces data plans for iPads

Interesting. No comments on professional proprietary grounds


The Mobile Indian
January 28, 2011 

BSNL's plans are: Rs 999 per month plan for unlimited access, Rs 599 for 6 GB and Rs 99 for unlimited data over a day -- for pre paid users. Post paid subscribers only have the Rs 999 option.

BSNL has announced dedicated data plans for iPads in India. All data plans will be available without a contract, which means you can choose to move to other operators any time you wish to.
BSNL is also offering micro-Sim cards (smaller than normal ones) for the Apple iPad 3G. iPad has a micro Sim slot, and currently Airtel and BSNL are the only service providers to sell cards of appropriate size in India.
BSNL offers unlimited data for Rs 999 per month for both post paid and prepaid users, which is incredible given the fact that you can surf at theoretical speeds of up to 21 Mbps. Prepaid users also have the option of paying Rs 599 for 6 GB of data or Rs 99 per day of unlimited use.
iPads allow users to browse the web, read and send email, view and share photos, watch HD video, listen to music, play games, read ebooks and explore apps on Apple's App Store.
Available in Wifi or Wifi and 3G models, iPads are 0.5 inches thick and weigh 1.6 lbs--they're thinner and lighter than any laptop or netbook. They deliver up to 10 hours of battery life for surfing the web on Wifi, watching videos or listening to music, and up to nine hours of surfing the web on a 3G data network.
"We are thrilled to provide data plans for iPad in India,"says Gopal Das, chief managing director, BSNL. "Our customised plan for iPad users will ensure users experience the best 3G and data services while enjoying iPad on BSNL's high-speed network."

The Silent Indian National Anthem

Thursday, January 27, 2011

Vodafone India reaps rich harvest from Mobile Number Portability

Overall churn however still remains marginal as predicted

Anandita Singh Mankotia
January 27, 2011


After years of waiting, mobile number portability, or the technology to change your telecom operator while keeping the same number, was launched pan-India on January 20. Initial data from the first four days of number portability accessed by FE throw up some interesting trends, in terms of operators as well as regions.

Vodafone-Essar, the country’s third-largest mobile operator has won hands down in terms of consumer preference. It has emerged as the clear winner with a net 61,789 users wanting to switch to it, followed by Aircel (28,088) and Idea Cellular (15,220). The country’s largest mobile operator Bharti Airtel is at No.4 with a net of only 10,412 users wanting to port to it.

In terms of losers, it seems there’s neck-and-neck competition between state-owned BSNL and the country’s second-largest mobile operator Reliance Communications. While BSNL’s net loss of customers going by the initial trend stands at 51,462, RCom follows closely at 48,089.

Among telecom circles, Gujarat ranks on top with 30,627 subscribers so far sending in their requests to port. Maharashtra follows with 25,000 requests and Rajasthan is at the third place with 19,706 requests. The maximum number of Gujarat’s subscribers (10,845) want to port to Vodafone. Similarly, in Maharashtra, the first choice is Idea Cellular with 11,502 wanting to port to it. In Rajasthan too, Vodafone is the first choice with 5,984 wanting to shift to it.

India Telecoms Update @ Nov10

Source : Telecom regulatory Authority of India (TRAI)
  • Overall telephony base reaches 765 Mn taking overall teledensity to 64% (I would dispute the teledensity figure given the multi-SIM phenomenon. I would discount the wireless base by ~30% to arrive at the unique subscriber base)
  • 23 Mn wireless additions during the month taking the overall wireless base to 730 Mn
    • Service provider-wise share of incremental wireless additions in Nov (top 10): Vodafone (13.7%), Bharti Airtel (13.6%), reliance (13.2%), Aircel (13.1%), IDEA (12.3%), Uninor (10.7%), Tata (7.8%), Videocon (4.9%), Sistema (2.9%)
    • Of the wireless adds in November, Metros contributed 9%, Category A circles (35%), Category B Circles (42%) and Category C circles (14%) 
    • Service provider-wise cumulative wireless market share end Nov (top 5): Bharti Airtel (20.5%), Reliance (16.8%), Vodafone (16.6%), Tata (11.3%), BSNL (10.8%)
  • Wireleine base continued to decline and was at 35 Mn 
  • Broadband (>256 kbps) subscriber base inched up to 10.7 Mn

Gartner Forecasts Mobile App Store Revenues Will Hit $15 Billion in 2011

This however does not capture the potential value that accrue to OEMs via pull & stickiness apps/app stores create for their devices


Erick Schonfeld, TechCrunch
January 26, 2011
How big a business are mobile apps? In a new report, market research firm Gartner forecasts that global mobile app store revenues will triple from $5.2 billion last year to $15 billion in 2011, and keep growing to an astounding $58 billion by 2014. As with any forecast of a hypergrowth market, you can be sure this one will change in six months, and the further out you go the more guesswork involved. (Remember, less than a year ago nobody was even able to predict how many iPads would be sold this year). But here is one prediction you can count on: you will be hearing these numbers thrown around a lot all year long until a better forecast comes along.
Gartner breaks down the forecast into advertising revenues and paid downloads (including in-app purchases), as you can see from the chart above. Paid downloads and other direct purchases make up the majority of the expected revenues, but mobile advertising is expected to grow nicely over time into a multi-billion dollar market.
The forecast includes all mobile app stores, not just Apple’s (such as the Android Market, Nokia’s Ovi Store, Research In Motion’s App World, Microsoft Marketplace and Samsung Apps). However, Gartner estimates that Apple’s app store accounted for 90 percent of the 8.2 billion total estimated downloads last year (both free and paid), and will continue to dominate. In 2011, Gartner estimates total app store downloads will reach 17.7 billion, with 81 percent of those being free. The revenue forecasts include the portion kept by Apple and the other app stores.

Wednesday, January 26, 2011

Facebook buys mobile ad start-up



Location combined with advertising & offers seems to be seeing increasing traction


GSMA Business Briefing
January 26, 2011


Facebook is widely reported to have acquired Rel8tion, a mobile advertising start-up which AllThingsDigital says has been “working under the radar to develop a hyper-local mobile advertising service.” It was suggested that the company is working on a platform to synchronise a subscriber’s location data with the most relevant advertising inventory. Rel8tion was co-founded by Peter Wilson, who it was reported was also assisting Facebook with the creation of a Seattle office on a part-time basis – the Rel8tion team will now join the company’s staff in this city. Wilson has also previously worked with Google and Microsoft. Terms of the transaction were not revealed.

The acquisition seems to fit with Facebook’s efforts to monetise is mobile user base, which numbers more than 200 million globally, by delivering tailored ad content. The Rel8tion technology also has the potential to integrate with Facebook’s Places location-based service, building on the Deals service it announced during November 2010 to deliver discount vouchers to customers “checking-in” with specific businesses. Facebook follows Apple and Google in making mobile advertising acquisitions, with these companies buying Quattro Wireless and AdMob, respectively, although Rel8tion is at a much earlier stage in its development.

Airtel 3G Tariff

I think the sachet pricing is excellent ! Will trigger sampling and adoption.


Pack Type
MSC
Prepaid Postpaid
Free DataValidityData Browsing charges
SachetRs.9-10 MB1 dayPost expiry of free data usage, browsing charges as per 2G charges (30p/20kb) will apply
Rs.60-65 MB3 days
Rs.45-30 min1 dayRs 3/min
StandardRs.103Rs.100100 MB3 daysPost expiry of free data usage, browsing charges as per 2G charges (30p/20kb) will apply
Rs.200Rs.200250 MB30 days
Rs.450Rs.450600 MB30 days
Rs.750Rs.7502 GB30 days
FlexiShieldRs.675Rs.6751.25 GBAfter 1.25GB, VBC of 1p/100KB upto a max shield (amount) of Rs 2000. Post hitting the shield value, enjoy free unlimited browsing at 20kbps speed, validity 30 days.
Volume Based Charging Packs
3G Value Pack
Rs.13-020 days15p/20kb
-Rs.20030 days15p/20kb
Pay as you go
000-30p/20kb
      
Video Call5p/sec , valid on Local, STD & Roaming
 

airtel makes its 3G debut



PRESS RELEASE
January 24, 2011
- redefines mobile internet experience -
• Brings the airtel internet experience on 3G first to Karnataka - airtel’s largest circle by revenue market share.
• Targets launch in all 13 3G license circles by March 2011.
• Introduces easy-to-understand intuitive tariffs with personalised data usage limits.
• Empowers airtel 3G customers to manage their data usage and prevent ‘bill shock’ with proactive, personalized and timely data usage alerts
Bengaluru, January 24, 2011 : bharti airtel, India’s largest telecommunications company, today announced the launch of its 3G service in India - bringing the airtel internet experience on 3G first to Karnataka - its largest circle by revenue market share. airtel is targeting to launch in all 13 3G license circles by March 2011. airtel introduces easy-to-understand intuitive 3G tariffs with personalised data usage limits. airtel 3G customers will be empowered to manage their 3G data usage alert and prevent ‘bill shock’ with proactive, personalized and timely data usage alerts.

Announcing this, Mr. Sanjay Kapoor, CEO - bharti airtel Ltd (India & South Asia) said, "It is indeed the start of a new era when 3G services in India roll out on airtel's network. World over ‘Data traffic’ on the back of high speed internet and use of social networking has already exceeded the ‘Voice traffic’. India is ushering in the domain - though later than most of the world - but no doubt we will catch up at a much faster speed. 3G is much more than a technology migration - it is a transformational shift - and airtel's focus would be to bring to its customers an enriched user experience on the back of a world class delivery network. I welcome all 745 million mobile customers of the country to be a part of this journey with airtel!"

airtel’s 3G services, delivered on a state-of-the-art high speed HSPA network, usher in a new era of unique life enriching services in entertainment, utility, commerce and health – all now on the customer’s mobile phone. The airtel internet on 3G gives customers the power of higher speeds to enjoy multimedia services, high speed mobile broadband and internet access with the ability to view videos on your mobile phone, make video calls, watch live TV, access high speed internet and enjoy live streaming at never before speeds.

The launch of its 3G services is a key milestone in bharti airtel’s vision to play a leading role in delivering the power of the mobile internet to an increasing number of people in India. With the mobile industry across the world expecting to connect 2.4 billion people to the internet over the next five years, most for the first time, it is incumbent upon service providers to bring all the ecosystem players together in a cohesive manner - handset manufacturers, equipment vendors, application developers and even consumers – to scale up the penetration for 3G services in the country.

Keeping the focus on the user experience and relevant services, airtel’s 3G plans are personalised and simple to understand:

• Time-based plans for light users of data - where usage and billing will be by hour.
• Flexi-shield plans for heavy users of data - where usage and billing will be capped.

To select the 3G plan best suited for them, customers can analyse their current internet data usage – on their mobile phone or tablet or laptop by using the airtel ‘internet usage calculator’ on www.airtel.in/airtel-3G/

To know more or join airtel 3G services, customers can visit www.airtel.in/airtel-3G/, call the Toll Free Helpline 12134 or SMS ‘3G HELP’ to 121. 

Happy Republic Day !

Sunday, January 23, 2011

Family & Friends, the most trustworthy source for friends while shopping onlineE

Low internet penetration and lack of confidence in using credit card credentials, are the biggest challenges for online shopping in India, though high adoption for online travel sites is changing this. 

85 percent of Indian online consumers intend to make online purchases over the next six months ! Keep in mind settlement could happen offline (cash on delivery).


Offers of various hues (am including group buying and private shopping here) are also going to open up the online space for various categories and in particular services, garments and personal products to name a few.

Also highlights how FB and social media (via Social Search) is revolutionlizing search and impinging on Google's territory and this has them very worried about the same and hence the huge social focus @ Google.
http://in.nielsen.com/images/pix.gif
8 September 2010
Mumbai, India

The Internet has transformed many aspects of life, but perhaps none more so than how we shop   for goods and services. More than eight out of ten Indian online consumers plan to shop online in the next twelve months and more than a quarter indicate they spend upwards of 11 percent of their monthly shopping expenditure on online purchases, according to a recent Nielsen Global Online Shopping Report.  The report found that Asia Pacific consumers spend the most on online purchases, as a percentage of total shopping expenditure, compared to any other region   globally.

23 percent Indians surveyed said that they had never shopped online. Globally 16 percent of consumers have never shopped online and the percentage is even lesser in Asia Pacific with only 13 percent of consumers indicating that they had never shopped online.

“Low internet penetration and lack of confidence in using credit card credentials, are the biggest challenges for online shopping in India, though high adoption for online travel sites is changing this. The medium to heavy users have always been quite comfortable buying stuff online,” said Karthik Nagarajan, Director, Online Division, The Nielsen Company.

Shopping through a virtual space calls for trustworthy recommendations to back the products and services for Indians, who trust no one more than family and friends when shopping online. According to the Nielsen report, 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent.

“Indians still like a first hand experience for high involvement products and services that they buy. The traditional one to one experience with the sales person, who clarifies all their doubts, is preferred by many. Since the online medium doesn’t allow them this interaction, the closest is recommendation from their family and friends, though this is being largely replaced by expert reviews online,” continued Nagarajan.

Online reviews and opinions are most important for Indians when buying Consumer Electronics (57%), Software (50%), and a Car (47%). The Nielsen report highlights the importance of online opinions as part of the decision making process in purchasing products and services. Many Indian consumers went so far as to say they would not buy products or services without considering online reviews, and again this was particularly important in the purchase of Consumer Electronics (41%), Car (38%), and Software (35%).

With online reviews and opinions weighing so heavily in consumer’s decision making processes, it is interesting to note that more than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience. At the country level, this tendency was highest amongst consumers in China (62%), Vietnam (46%), Singapore and India (both 44%).

Half the Indian consumers (50%) use social media sites to help them make online purchase decisions. This percentage is higher for the Asia Pacific region at 60 percent who use social media sites to help them make purchase decisions (compared to 43 % globally).

What’s in the online shopping kitty?

In the next six months Indians are most likely to buy Books (41%), Airline ticket/reservations (40%), and Electronic equipment like TV, Camera, etc. (36%) online. Other products and services that Indians incline to buy in the next six months include Tours/Hotel Reservations (29%), Event tickets (26%), Clothing/Accessories/Shoes (25%), Computer Hardware (24%), Videos/DVDs/Games (not downloaded) (22%), and Music (not downloaded) & Computer Software (not downloaded) (both 21%).

When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores. Nearly three in ten (28%) prefer online-only retail sites. Nine percent Indians purchase from websites that also have traditional ‘brick and mortar’ stores and eight percent buy from sites that also sell their products through catalogs and also over the phone.

“There is a bit of a silent social media revolution going on in India at the moment and it is largely mistaken for just social networking. The truth is that discussion boards, forums and review sites are seeing high growth in terms of conversations and this is where many shopping decisions are being made,” said Nagarajan.