Friday, March 09, 2012

Tipping Point: Smartphone Owners Now Outnumber Other Mobile Users In The U.S. | TechCrunch

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Ingrid Lunden, TechCrunch
March 1, 2012


It’s a tipping point of sorts: smartphones are not (yet) being used by the majority of U.S. residents, but among mobile users, it looks like they have now outnumbered those on lower-end devices — or so consumers think — according to research out today from Pew.
As of February 2012, 46 percent of the 2,253 adults surveyed said they are now smartphone owners — growing 11 percent in the last nine months, while 41 percent of adults own a device that is not a smartphone.
What’s interesting is that these are averages, meaning that we really are seeing a critical mass affecting different demographics. The numbers are actually significantly higher in certain age groups like young adults: among college graduates, 18-35 year olds and the well off, those who said they used a smartphone was at 60 percent and up.
(The converse: very low numbers in another group, those aged 65 and up: only 13 percent of them own smartphones.)
Unlike a lot of the market research that comes from the likes of IDC, Gartner, Strategy Analytics and so on, Pew’s findings are not based on “channel checks” with operators and retailers and vendors who ship devices; rather, they are based on how users describe their mobile status.
In a way, that is almost a more telling indication of what is going on — especially if you compare the numbers against those provided by the analyst firm

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