Blyk touches 2 million subscribers in India

• UK-based mobile media company Blyk, which provides a platform for mobile telecom users to interact with third party brands, aims to double its audience base in India to four million by the end of 2012
• Blyk helps consumer brands engage with users, wherein users can receive exclusive offers, deals, free talktime, event updates, etc, while the brands promote themselves and also get customer feedback through both SMS and MMS
• Growing at 4,000-5,000 users daily
• At present, Blyk has a subscriber base of over 2 million users in the country who have “consciously” opted for Blyk
• Blyk entered into India through a tie-up with Aircel in November, 2010
• Run campaigns so far with 35 brands