Interesting myriad of payout with an endeavour to keep the whole value chain incentivized !
Horace Dediu, Asymco
May 14, 2012
This is a continuation of the “” series of posts. It deals with how revenues and costs are categorized for Android.
This 5% ends up a quite a small amount if overall app sales are small. We don’t know the exact amount but anecdotal evidence from developers seems to indicate that they receive far more revenues from ad sales than from direct app income. Hence the size of the Android app sales is overall, modest. My estimate is that in 2011 there were about $330 million in gross app sales through the Android market. (Google estimated its sales to be 76 million for 2010 half way through that year.)