Wednesday, May 09, 2012
Nokia Store Opens Doors to Vodafone and Airtel consumers
Nokia joins hands with Vodafone India and Bharti Airtel to offer consumers easy access to premium content
Madh Island, Mumbai, May 9, 2012: – Aiming to enhance consumer experience, Nokia today announced partnerships with Vodafone India (Vodafone) and Bharti Airtel (Airtel), the two largest GSM mobile operators in India, to offer integrated billing solutions on the Nokia Store. Vodafone and Airtel consumers can now download a plethora of top local and global paid content on Nokia’s immensely popular mobile application store and pay for their downloads as part of their monthly mobile phone bills or have the amount deducted from the pre-paid balance.
The Nokia Store is a one-stop-shop for mobile content to help users personalize their Nokia devices. It has received tremendous success from Indian consumers and developers and supports the widest range of content and file types including applications, games, videos, podcasts, productivity tools, web and location-based services and much more. With over 100,000 pieces of content, it is driving more than 13 million download requests per day globally, from 3 million downloads just over a year ago. Nokia Store India currently sees more than 60 million downloads a month. Currently consumers have the option of purchasing premium content via credit cards.
Highlighting the benefits of the partnership for their consumers, Mr. Sanjoy Mukerji, Chief Commercial Officer, Vodafone India said, “Nokia and Vodafone have had a longstanding and an extremely fruitful association, and this new venture will only strengthen our joint mission to drive mobile internet adoption and thereby offer enriched services to our loyal consumers. By bringing premium apps to consumers through the Nokia Store via a convenient purchase process, this relationship aims to nurture the apps ecosystem and usher in significant growth in adoption of data and usage of apps in India. This would also offer significant monetization opportunities to developers and galvanize local content development. This service is a big step in a series of innovation led products from Vodafone”.
Speaking on the occasion, Mr. N Rajaram, Chief Marketing Officer, Bharti Airtel, said, “We constantly innovate and partner with the best in the world to offer our customers rich content and experiences. This partnership will strengthen our efforts to increase usage of Mobile Internet services in India. It will provide access to premium Apps, Games etc. from across the globe, thereby enriching the customer experience. In addition it will accelerate the development of the Mobile Internet ecosystem in India.”
Going a step further, Nokia also announced the availability of in-app billing solutions, which allow consumers to purchase digital content directly from within the application’s interface providing them with greater control over the content they purchase. In addition, Nokia has also put in place a broader range of price points on the Nokia Store in India creating a hugely attractive and valuable purchase opportunity.
According to Mr. Viral Oza, Director Marketing, Nokia India, said, “The Nokia Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle. The response from consumers in India has already exceeded our expectations, with the number of monthly downloads at 60 million and growing. We believe our partnership with Vodafone and Airtel, the two largest GSM mobile operators in the country, will provide more and more Indian consumers easy access to paid content on the Nokia Store.
He continued to add, “This is also a significant step for our developer partners. Nokia Store is a great way to reach millions of consumers. Our growing eco-system of partners for India billing helps accelerate monetization and offers a good opportunity to create and distribute local apps and content. It also marks the opening up of India as a market to publishers round the world. In-app billing and additional price points further enhance monetization opportunities.”
Nokia is committed to connecting people to what matters to them by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia, from our most affordable voice-optimized mobile phones to advanced Internet-connected smartphones sold in virtually every market in the world. Through our services, people also enjoy access to maps and navigation on mobile, a rapidly expanding applications store, a growing catalog of digital music, and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, and Nokia Siemens Networks is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.
Vodafone India has been awarded the Most Admired Telecom Operator and Best 3G Operator at the recent Telecom Operator Awards 2012. The company also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India. Vodafone India also features in the Top 10 ‘Most Trusted Brands in India’ for 2011, in a survey conducted by a leading financial daily.
At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India – Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in
Vodafone Group is one of the world's largest mobile communications companies by revenue with over 398 million customers as at December 31, 2011. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com
About Bharti Airtel
Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had close to 252 million customers across its operations at the end of March 2012.