airtel forays into mobile advertising

Interesting to see Indian operators joining the m-advertising bandwagon. Nascent but immensely important category

Introduces a unique mobile platform for advertisers to reach out to the right audience   New Delhi, May 27, 2012: Bharti Airtel, a leading global telecom services provider with operations in 20 countries across Asia and Africa, today announced its strategic foray into the mobile advertising (m-Advertising) segment, in India. With this, airtel will equip advertisers to connect with their potential customers in a targeted and personalized fashion via their mobile phones. The platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics. Commenting on the development, K Srinivas, President – Consumer Business, Bharti Airtel, said, "We are excited to launch our mobile advertising platform. Personalization, sharp segmentation and contextualization are increasingly making this platform an exciting proposition for brands. With the mobile advertising market poised to grow by more than 40% over the next few years, airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium. airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment". Through airtel’s m-Advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and airtel digital TV to engage their audiences. Today, airtel, also enjoys the capability to deliver massive reach in a high impact burst which can be delivered in just a few hours using touch points such as end of call notifications, recharge notifications & Digital TV guides. It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth, upper SEC, smartphone users etc. With this platform, companies can also extend their access to the rural audience with voice solutions.