I have eclectic interests spanning the mobile, internet and venturing domains and with altruistic intentions the attempt here is to air views on key global trends in these segments!
Views expressed here are purely PERSONAL and not necessarily of my employer = I haven't engaged a lawyer !
Comments, feedback and criticism are always welcome !
Sunday, June 03, 2012
airtel forays into mobile advertising
Interesting to see Indian operators joining the m-advertising bandwagon. Nascent but immensely important category
Introduces a unique mobile platform for
advertisers to reach out to the right audience
New Delhi, May 27, 2012: Bharti
Airtel, a leading global telecom services provider with operations in 20
countries across Asia and Africa, today announced its strategic foray into the
mobile advertising (m-Advertising) segment, in India. With this, airtel will
equip advertisers to connect with their potential customers in a targeted and
personalized fashion via their mobile phones. The platform is designed to meet
all the essential demands of advertisers such as inventory management, campaign
management, reporting and analytics.
Commenting on the development, K Srinivas, President – Consumer
Business, Bharti Airtel, said,"We are excited to launch our mobile
advertising platform. Personalization, sharp segmentation and contextualization
are increasingly making this platform an exciting proposition for brands. With
the mobile advertising market poised to grow by more than 40% over the next few
years, airtel with its technology, scale and customer intelligence is placed
uniquely to leverage this growing medium. airtel’s m-advertising platform will
enable advertisers to land their message in a simple, effective manner in an
increasingly complex media environment".
Through airtel’s m-Advertising platform, advertisers will be able
to leverage multiple communications outlets and tools such as mobile internet
(WAP), Messaging services and airtel digital TV to engage their audiences.
Today, airtel, also enjoys the capability to deliver massive reach in a high
impact burst which can be delivered in just a few hours using touch points such
as end of call notifications, recharge notifications & Digital TV guides. It
will not only create opportunities for increasing brand saliency but also
conversions using technologies such as mobile couponing for segments such as
youth, upper SEC, smartphone users etc. With this platform, companies can also
extend their access to the rural audience with voice solutions.