Sunday, February 19, 2012

In-App Purchases to Outpace Pay-Per-Download Revenues in 2012

In-app purchase is the definitely the way forward with respect to app monetization especially for emerging markets like India

ABI Research, New York, February 16, 2012
​In 2012, mobile application revenues from in-app purchases will pass pay-per-download revenues, but unless app developers get creative and Google gets in gear, the in-app purchase party could be short-lived.

“As a revenue model, in-app purchase is very limited today,” says Mark Beccue, senior analyst, mobile services. “The vast majority of current in-app revenue is being generated by a tiny percentage of people who are highly-committed mobile game players.  We don’t believe the percentage of mobile game players making in-app purchases will grow significantly, so for in-app purchase revenues to grow, mobile developers other than game developers must adopt it.”

In-app purchase revenue growth has been hampered by Google.  The company did not introduce in-app purchase to Android Market until July 2011 and only recently added 17 mostly-European countries in December 2011. That is not the only area where Google has lagged in mobile application enablement. Pay-per-download is not an option in all markets for Android and subscription billing is not offered at all.  “Google is literally holding back the growth of mobile application monetization,” adds Beccue. “We are keying many of our mobile app revenue forecasts around our guess of Google’s plans.”

Despite these challenges, in-app purchases will successfully spread outside of games. Total mobile app revenues from pay-per-download, in-app purchase, subscriptions, and in-app advertising will soar over the next five years, growing from $8.5 billion in 2011 to $46 billion in 2016.

Android Breathes New Life Into “Made in China” | TechCrunch

Click link above for full article

Benjamin Dolgin-Gardner, TechCrunch
February 18, 2012

How do you end up with millions of new sales overnight with low development and implementation costs? In the case of Chinese electronics companies Rock Chips and Box Chips the answer has been simple – hitch a ride on Android.

China’s economy is booming thanks to low cost assembly, the country’s key advantage when competing on the global playing field. Manufacturers deliver low cost laborers who are able to follow processes and procedures to a reasonable degree of accuracy at very reasonable rates, and thus gain an edge over Western manufacturers."

'via Blog this'

How Social Are the World’s Most Valuable Brands?


Vuclip is one of the top mobile video sites visited by Indian consumers, the other being YouTube.Interesting take away for me is the strong pull also for news content.

  • The Dirty Picture leads ahead of Ra.One and Kolaveri Di in mobile video views in 2011
  • Indian mobile users love Kiddy Kolaveri sung by Sonu Nigam’s son more than the original song
  • Indians find Poonam Pandey hotter on mobile than Veena Malik and Sunny Leone

New Delhi, 28 December 2011: As we look forward to welcoming the New Year, Vuclip, the world’s largest independent mobile video company, has announced the findings of mobile video trends in India in 2011. With more and more Indians switching to the mobile screen to watch multimedia content, Vuclip analyzes key highlights of 2011 and sheds light on emerging trends that can help mobile marketers, content providers, aggregators and broadcasters to align their efforts to meet the growing video viewing patterns of Indian mobile consumers.

Among the most watched Indian videos, it was clearly cinema that ruled supreme, with the top three video themes turning out to be movie-related clips. Mobile videos relating to Vidya Balan’s The Dirty Picture were the most watched, with over 13 lakh 24 thousand views on mobiles. Shahrukh Khan starrer Ra.One, with more than 8 lakh video views, emerged as the runner-up this year in terms of most-watched Indian videos relating to the sci-fi movie, which had more than double the mobile video views than any content relating to the much hyped Kolaveri Di song from the upcoming Tamil movie ‘3’. Interestingly, even for all videos relating to Kolaveri Di, what found more mobile video interest was Kiddy Kolaveri: Sonu Niigaam's son sings Milk-u, with over 2 lakh 86 thousand mobile video views, compared to the original Tam-English song, which was viewed just over 56,000 times by Indian mobile audiences!

This year, some of the hot new properties in Indian entertainment also battled it out for the top spot, though the competition was short-lived as model Poonam Pandey emerged as the clear leader with over 1 lakh mobile video views, much ahead of Pakistan’s model and actress Veena Malik, who was in news over her controversial nude picture on a magazine’s cover, securing only 18,697 mobile video views. Even out of these, a larger chunk was on a public message against Veena Malik. Porn star Sunny Leone’s entry into Bigg Boss 5 saw a relatively cold response from Indian users with just under 2,500 mobile video views.

In sports, India’s win in the ICC World Cup 2011 made it one of the favorite themes to watch on mobiles. Three of the key videos relating to ICC World Cup included India vs. Pakistan match, India Australia innings highlights, and India innings sixes. Indians watched more videos on Virender Sehwag’s 219 runs off 149 balls against West Indies, as compared to the total mobile video views for the IPL series this year!

However, moral support for the Tsunami and Earthquake in Japan that shook entire India, made it the most watched mobile video with almost 24 lakh video views. The century’s longest total lunar eclipse lasting 100 minutes in June 2011 also found great interest with Indian audiences with over 1 lakh video views.

Among news from India, the mobile videos of Mumbai bomb blast and train derailment near Fatehpur in July 2011 were watched a lakh times each. Videos on Indian social activist and leader Anna Hazare’s fight against corruption and demand for a strong Lokpal bill secured about 33,000 mobile views, whereas content relating to the CD scandal of Bhanwari Devi and former Rajasthan minister Mahipal Maderna was watched over 25,000 times. The news on three members of a family drowning during family picnic in Indore’s Patalpani in Madhya Pradesh had nearly 10,000 video views.

Analyzing the mobile video viewing trends, Salman Hussain, Vuclip’s Vice President - Business Development and Managing Director, India & Middle East, says, “When we launched Starlight Cinema last month, we were convinced that Indian mobile users love Bollywood and regional language cinema. Findings of our year-ender trend analysis for India re-affirm our belief. However, the astounding 24 lakh mobile video views for the tsunami in Japan show that in today’s networked world, geographies melt away while sending wishes to the fellow brethren in any part of the globe.  These trends also hold great lessons for mobile content providers and marketers – videos with a strong visual element typically generate more interest among mobile users. As more and more Indians switch to the mobile screen as their preferred mode of sourcing video content, we hope to see other news videos on crime, politics and gadget launches also coming into the mainstream on smart phones and feature phones in the coming years.”

Although Hindi continues to remain the most popular language in mobile video views in India, we’re also seeing an increasing pick-up for other language videos as well, says Salman.

Vuclip’s monthly Global Video Insights Report, capturing trends for the month of November from over 138 million monthly video searches and over 570 million mobile video views on Vuclip, featured as many as four Indian Bollywood celebrities among the top 10 mobile mega stars, with Sonakshi Sinha at the top spot ahead of Ashley Tisdale (#2), Kim Kardashian (#8) and Paris Hilton (#10). Other Indian stars most searched on mobile videos last month included Kareena Kapoor (#3), Malaika Arora Khan (#5) and Katrina Kaif (#7). Sri Lankan actress and model Jacqueline Fernandez, known for her roles in Bollywood films such as Murder 2, Raaz 3D, and Race 2, was at #9 in the list of top 10 mobile celebrities in Vuclip’s Global Video Insights Report.

About Vuclip

For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 19 million videos to consumers in over 200 countries. Vuclip is headquartered in Milpitas, California with offices in Los Angeles, Mumbai, Singapore, Shenzhen and Beijing. Check out Vuclip on your phone:

Monday, February 13, 2012

GSMA announces Mobile Awards Nominees in Partnership with Distimo

Click for full article

 by Vincent Hoogsteder, Distimo

The GSMA today announced nominees for the 17th annual Global Mobile Awards. The winners will be presented on Tuesday, 28th February at the GSMA Mobile World Congress. In total, 158 nominees have been shortlisted for this year’s Global Mobile Awards; the full list of nominees and awards categories can be found here.

Market data for the ‘Best Mobile App for Consumers’ and ‘Best Mobile App for Enterprise’ categories was provided by Distimo. These are the nominees:

Best Mobile App for Consumers
for Facebook Messenger
for Talking Tom Cat 2
Rovio Mobile Ltd.
for Angry Birds Rio
for Blast Monkeys
for Hanging With Friends
Best Mobile App for Enterprise
Cisco Systems, Inc.
for Cisco AnyConnect
Citrix Online
for GoToMeeting
Citrix Systems
for Citrix Receiver
for SharePoint Mobile Client
Square, Inc.
for Square
Vincent Hoogsteder

India Telecoms Update @ Dec11

Source : Telecom regulatory Authority of India (TRAI)

  • Overall telephony base reaches 927 mn taking overall Teledensity to 77% (wireless @ 74%, wireline @ 3%)
  • Share of Urban subs @ 66% of total
  • 9.5 mn wireless additions during the month taking the overall wireless base to 894 mn
    • 4.9 mn Urban and 4.5 mn Rural additions
    • 586 mn Urban and 308 mn Rural wireless subs
    • Wireless teledendity @ 74% (161% in Urban & 37% in Rural)
    • Service provider-wise share of net wireless additions in Dec (top10): IDEA (25%), Uninor (22%), Bharti Airtel (10%), Reliance (10%), Vodafone (10%), BSNL (8%), Aircel (7%), Sistema (5%), Tata (1%), Etisalat (1%)
    • Of the wireless adds in Dec, in the Metros there was a net add of 1.2 mn subs, Category A circles an add of 3.3 mn, Category B circles 3.3 mn and Category C circles 1.6 mn 
    • Service provider-wise cumulative wireless market share end-Dec : Bharti Airtel (19.7%), Reliance (16.8%), Vodafone (16.5%), IDEA (11.9%), BSNL (10.8%), Tata (9.3%), Aircel (6.9%), Uninor (4.1%), Sistema (1.7%), MTNL (0.6%)
    • Dispersion of wireless sub base end-Dec : Metros (12%), Category A circles (35%), Category B circles (40%), Category C circles (14%)
    • Peak active wireless subscribers on VLR in Dec @ 647 mn 
      • 72% of total wireless base was active at peak time during Dec
      • Jammu & Kashmir has the highest proportion of VLR subs @ 83% followed by MP (79%) and Maharashtra (75%); Mumbai has the lowest proportion with 61%
      • Service provider wise, IDEA leads the tally with 93%  followed by Bharti Airtel with 90% and Vodafone with 85%; Etisalat is at the bottom with 25%
    • Cumulative Mobile Number Portability requests till end Nov stood at 29.2 mn. Highest requests from Karnataka followed by Gujarat, AP, Rajasthan and Maharashtra 
  • Wireline base continued to steadily decline and was at 32.7 mn 
  • Broadband (>256 kbps) subscriber base inched up to 13.3 mn

Tuesday, February 07, 2012

Socialbakers Social Media Report of Facebook Pages in India - Nov11

Web analytics firm StatCounter reports that mobile internet usage is doubling year on year

Interesting but along expected lines though it would be interesting to note whether this includes app based usage or only browser based usage

StatCounter Press Release
Click for Full article

  • Nokia global leader
  • Apple king in US and UK
Boston, USA and Dublin, Ireland; Monday, 6th February, 2012: Global internet usage through mobile devices, not including tablets*, has almost doubled to 8.5% in January 2012 from 4.3% last year according to free web analytics company StatCounter. The firm's research arm StatCounter Global Stats highlights the increasing use of mobile devices to access the internet with market share doubling year on year since 2009 (Table A below).
"While global internet usage through mobiles is still under 10%, the pace of growth is remarkable," commented Aodhan Cullen, CEO, StatCounter.
StatCounter has also announced that new stats regarding mobile vendors are now available on its Global Stats website. The firm has been compiling and refining these stats for some time and has now made the beta project public. Based on initial research covering all traffic to the StatCounter network, Nokia leads worldwide, most probably driven by its dominance in India. Apple is second globally but leads the US and UK markets. In the UK RIM is second only to Apple.
"Following repeated requests, we've decided to make our new mobile vendor stats publicly available," commented Aodhan Cullen, StatCounter. "As the mobile space is constantly evolving, we keep our detection under constant review." Anyone wishing to contribute to the detection project can submit feedback using the detect tool:
Top 10 Mobile Vendors Globally from Jan 2011 to Jan 2012

Top 10 Mobile Vendors in India from Jan 2011 to Jan 2012

StatCounter ( provides free website traffic analysis. This allows website owners, developers and bloggers to capture website intelligence in real time e.g. number of visitors, visitors by country/region, search terms, popular pages, download stats, exit links and other data.
Table A:
Global use of mobile devices to access internet
(excludes tablets*)

Jan 2009: 0.7%
Jan 2010: 1.6%
Jan 2011: 4.3%
Jan 2012: 8.5%
Source: StatCounter Global Stats
* StatCounter defines mobile device as a pocket-sized computing device, typically having a display screen with touch input or a miniature keyboard.

Monday, February 06, 2012

Facebook’s Mobility Challenge -

Monetizing mobility is not a challenge unique to Facebook but plagues from the likes of EBay's and Amazon's of the world to Google for example.

February 5, 2012

Lots of people love their cellphones. Facebook, so far, is not a big fan.

Overall spending on mobile advertising in the United States is expected to reach $2.6 billion this year, up 80 percent from $1.45 billion in 2011, according to research by eMarketer
Amid the jaw-dropping financial figures the company revealed last week when it filed for a public offering was an interesting admission. Although more than half of its 845 million members log into Facebook on a mobile device, the company has not yet found a way to make real money from that use.

For full article click link above.

'via Blog this'

Here's Facebook's Next Big Business

Advertising is no longer the sole source of revenue for Facebook, Payments also increasingly are and now account for ~ 17% of total revenue.

With FB now becoming a distribution platform for content (apps, games, music, etc.), FB last year started retaining a 30% share of all transaction. As FB deepens and broadens as a distribution platform this is likely to grow

Business Insider
Matt Lynley | Feb. 3, 2012

facebook ad revenue split

Click link above for full article

A global look at the dominant social networks by country

Facebook (FB) monitors its user base through the number of Monthly Active Users (MAUs), among other metrics. An MAU is a registered FB user who logs in and visits FB, shares content or indulges in other activities in the last 30 days as of the date of measurement.
As of December 31, 2011, FB had 845 million MAUs, an increase of 39 per cent from December 31, 2010.
FB had identified India as a key source of growth and had 46 million MAUs in India at the end of December, an increase of 132 per cent from the prior year

Sunday, February 05, 2012

Smart phones overtake client PCs (incl tablets, netbooks & notebooks) in 2011

For the first time ever, shipped 88 million smart phones in 2011, compared to 415 million client PCs (incl pads, notebooks, netbooks) - a significant milestone!  

In the space of a few years, smart phones have grown from being a niche product segment at the high-end of the mobile phone market to becoming a truly mass-market proposition. The greater availability of smart phones at lower price points has helped tremendously, but there has been a driving trend of increasing consumer appetite for Internet browsing, content consumption and engaging with apps and services on mobile devices

Beginning of the end of PCs in my view with the future of notebooks also under serious question.

The future lies with netbooks and pads with cloud based software (OS, services & apps).

Press Release

Palo Alto, Shanghai, Singapore and Reading – 3 February 2012

Canalys today released its full, detailed Q4 2011 country-level smart phone shipment estimates to clients, so completing the picture for the year. One notable result was that total annual global shipments of smart phones exceeded those of client PCs (including pads) for the first time.
Vendors shipped 158.5 million smart phones in Q4 2011, up 57% on the 101.2 million units shipped in Q4 2010. This bumper quarter took total global shipments for the whole of 2011 to 487.7 million units, up 63% on the 299.7 million smart phones shipped throughout 2010. By comparison, the global client PC market grew 15% in 2011 to 414.6 million units, with 274% growth in pad shipments. Pads accounted for 15% of all client PC shipments in 2011.
“In 2011 we saw a fall in demand for netbooks, and slowing demand for notebooks and desktops as a direct result of rising interest in pads,” said Chris Jones, Canalys VP and Principal Analyst. “But pads have had negligible impact on smart phone volumes and markets across the globe have seen persistent and substantial growth through 2011. Smart phone shipments overtaking those of client PCs should be seen as a significant milestone. In the space of a few years, smart phones have grown from being a niche product segment at the high-end of the mobile phone market to becoming a truly mass-market proposition. The greater availability of smart phones at lower price points has helped tremendously, but there has been a driving trend of increasing consumer appetite for Internet browsing, content consumption and engaging with apps and services on mobile devices.”
However, Canalys expects to see smart phone market growth slow in 2012 as vendors exercise greater cost control and discipline, and put more focus on profitability. Notably, even vendors who have focused on conquering the low-end of the market with aggressive pricing, such as Huawei, ZTE and LG, are now placing greater attention on the higher tiers. Flagship models aimed at raising selling prices and improving margins will feature more heavily this year.
Apple’s impressive end to the year resulted in it becoming the leading smart phone and client PC vendor in Q4 2011, with shipments of 37.0 million iPhones, 15.4 million iPads and 5.2 million Macs. It also smashed the record for the most smart phones shipped globally by any single vendor in one quarter, beating Nokia’s previous record of 28.3 million shipped in Q4 2010. Moreover, Apple’s performance meant that it displaced Nokia, for the first time, as the leading smart phone vendor by annual shipments. Apple shipped 93.1 million iPhones in 2011, representing growth of 96% over 2010. The iPhone 4S benefitted from pent-up demand resulting from the launch coming in October rather than June, but Apple’s overall volume was also buoyed by continued shipments of the now more aggressively priced iPhone 4 and 3GS models.
Samsung also finished 2011 with a flourish. It shipped 35.3 million smart phones in Q4 2011 under its own brand, bringing its total to 91.9 million for the year, compared to just 24.9 million in 2010. This excludes shipments of rebranded products, such as the Nexus S and Galaxy Nexus, which Canalys counts under the Google brand. Samsung continued to spend big on marketing activities, and its strong product portfolio – particularly the Android-based Galaxy S II – performed well.
Despite a disappointing set of financial results, Nokia’s smart phone performance in the fourth quarter gave cause for optimism. It shipped 19.6 million smart phones, down 31% from the record high of a year earlier, but up 17% on Q3 2011. The total was helped by 1.2 million and 0.6 million shipments of its Windows Phone and MeeGo-based products respectively, as well as improved Symbian Belle volumes from competitively priced devices such as the Nokia 500, 700 and 701. Its total smart phone shipments for the year came in at 77.3 million globally.
“Its first Windows Phone products, the Lumia 800 and 710, along with the recently announced Lumia 900 through AT&T in the US, have improved the outlook for Nokia,” said Canalys Senior Analyst, Tim Shepherd. “They are well-designed, competitive devices that demonstrate innovation is still alive within Nokia. But the battle is not over and it has huge challenges ahead. Nokia must continue to build out its Lumia portfolio with devices tailored to address all price points and all the markets in which it aims to compete. It must hasten its transition from Symbian to Windows Phone around the world and, with Microsoft, promote and generate excitement for the platform and new products. And it must succeed in attracting more developers to build high quality, locally relevant apps.”
RIM’s demise in 2011 has been over played by some, with the company ending the year as the fourth largest smart phone vendor and delivering annual unit growth of 5%. “There is no denying that RIM has had a tough year,” said Canalys Principal Analyst, Pete Cunningham. “But when you consider that it is transitioning to a new platform it has done well to increase volume while remaining profitable; the latter point being something that many other vendors struggle with. The appointment of Thorsten Heins as CEO will bring new energy to the company while ensuring that it does not radically deviate from its overall strategy in this transitional year. However, 2012 will become even more competitive and RIM needs BlackBerry 10 devices out there to ensure it retains its status as a major player.”
At a platform level, Android accounted for 52% of global smart phones shipments in Q4 2011, with iOS representing 23% and Symbian 12%. Android was also the leading smart phone platform by volume for the whole year, accounting for 49% of all devices shipped in 2011 and ahead of iOS with 19% share and Symbian with 16%. Collectively, Android smart phone shipments grew 149% year on year in Q4 2011 to 81.9 million units, resulting in a total of 237.8 million for the full year, up 244% on 2010. Samsung’s success and focus on Android have contributed substantially to the growth of the platform, but other vendors, such as Sony Ericsson, Huawei, Motorola, LG and particularly HTC, have also seen significant growth in their Android volumes over the course of 2011.
Canalys analysts in Asia Pacific, the Americas and EMEA are available for press interviews on topics related to all mobile devices and the client PC market, as well as the growing ecosystem for mobile applications and services. There will also be a significant Canalys analyst presence at Mobile World Congress in Barcelona from 26 to 29 February 2012. To arrange an interview or meeting, please send a request to Photos and bios of analysts are available from the Canalys web site.

An Average Day on Facebook

Amazing daily engagement....tribute to the stickiness FB has managed to create and retain !

Keep in mind FB now also increasing becoming the repository of all your pics and pretty successfully experimenting with becoming your destination for content (music, movies, apps, etc.)